In this competitive world, one cannot stick to extracting one-dimensional benefit from any marketing tool. It won’t be wrong if we say that social media platforms can be considered a marketing tool for businesses. They help capture more audiences and provide the stage to promote or market their products/brand.
On the other hand, as the internet is reaching every corner of the world. Businesses are eager to capture more audiences. Hence businesses are actively establishing their online presence, and this is where Squarespace comes into play. It provides an easy way to create a website. So if you have a Squarespace website, then this blog is just for you.
As mentioned above, businesses look to extract maximum benefit from social media platforms. Hence, we are witnessing a trend where businesses are actively embedding social media widget on Squarespace website.
What Are Social Media Widgets?
Social media widgets are amazing tools that help users to display social media feeds on the website. The widgets are compatible with streaming videos, images, and all social media content from various social media platforms.
So now you must be wondering how to get these widgets, right? Various social media aggregators provide you with social media widgets and also offer various features that add significance to this strategy.
What are Social Media Aggregators?
Social media aggregators are amazing tools that help users to aggregate content from various social media platforms and curate and customize them before displaying them on your website.
You can easily find them on the internet; most of these tools are coding-free; hence even if you don’t have any coding experience/skills or belong to a non-technical background, you can still operate the app with ease.
Tools also provide you with the customization feature that allows you to personalize the widget as per your choice. You can change the font size, font style, background, and more to showcase your artistic side and add beauty to your website.
Moreover, these tools also provide the moderation feature that helps you filter out all unwanted and irrelevant content from your website to maintain your website’s quality and keep your feed related to your business.
Another amazing feature of these tools is that they provide a responsive feed that adjusts itself according to the size of the screen; hence there is no need to adjust the feed manually. And as we talk about automation, the tool automatically updates the feed, so you don’t have to refresh the feed manually. As soon as the content gets uploaded on the platform, your feed will display it simultaneously.
So, now you know about social media widgets and how to get them. Now it’s time to get to the core of the topic and understand the benefits it provides.
Benefits Of Embedding Social Media Widget On Squarespace Website
Marketers always tend to adopt a strategy that offers them multiple benefits. Because in this market of fierce competition, one cannot use a strategy if it offers one-dimensional benefits. So here are some of the major benefits of embedding social media widget on Squarespace website that might convince you to use this strategy.
Enhances the visuals of the website
In this age of digitalization, a website plays a major role for businesses. As are now the digital representation of the brand. And people often judge a brand’s reputation and quality based on the website.
One of the best ways to improve the website’s beauty is by adding images and videos, making the website lively and adding vibrancy. And that is somewhat true. However, adding images and videos can sometimes hamper the website’s speed and create a wrong impression in front of visitors. By embedding social media feeds on Squarespace website, you can add the needed beauty on the website, as social media consists of amazing content, and as they will be playing from the source, it won’t even hinder the speed of your website.
Engages visitors on the website
As consumers have a lot of options in the market, you must attract people and keep them on your website, so they develop an interest in your brand/product. Social media content has the ability to hold the audience, and as your visitors will have the option to scroll the feed, it is most likely that they stay engaged on the website.
Provides social proofs
People often use social media platforms to display their picture using a particular product, also they even provide their reviews on it. So, by embedding social media feeds on your Squarespace website, you can provide social proof to your potential customers. A consumer always looks for social proof and review before making a purchase. It helps them determine the authenticity of the product/brand and eventually helps in their purchase decision.
Boosts user-generated content for your brand
People feel valued when a brand displays their content on the website. At the same time, it also encourages other consumers to provide the content for your brand and enjoy the limelight on your website. As a result, it eventually boosts user-generated content related to your brand.
Assist in conversion
Social proofs, reviews, and engaging content draws the audience’s attention and helps them make their purchase decisions. So we can conclude that by displaying all these on the website, can help you to convert your visitors into your customers.
Summing It Up
Social media has changed the marketing maneuvers; hence businesses now have a dedicated social media marketing team to make strategies to extract benefits from different platforms. By embedding social media feeds on the website, you can make great use of social media content and posts and achieve your desired business goals.