Every eCommerce business is unique. This might sound very cliche, but it is a basic truth that marketers and digital agencies must always have in mind whenever they are designing an SEO strategy for a new client.
The uniqueness of an SEO campaign is not only based on the industry, audiences, or the customer´s intentions. It must also revolve around the chosen eCommerce platform and its particulars. What works in one platform might not be as effective when applied to another.
Bear in mind that SEO is the process that helps Google to easily discover your website and let it know how useful or relevant it is for its users. Many factors must be taken into account when creating or optimizing a website, and they can only be molded by following specific rules imposed by your eCommerce platform.
BigCommerce is one of the biggest eCommerce platforms nowadays for very good reasons. Their dashboard is incredibly intuitive, and it makes it easy for merchants to manage products, orders, returns, and payment options. Many would say that the themes and templates are so well-put-together that they do all the selling for them. The platform also includes incredibly useful marketing and analytics tools that help you make informed decisions when designing strategies and campaigns.
However, when it comes to building completely customized websites that truly capitalize on BigCommerce´s raw power, you might bump into a series of limitations that only certified BigCommerce SEO experts can overcome.
Stencil, the BigCommerce´s current theme platform, is a big step forward when compared to the old Blueprint. It is optimized for performance and speed and gives users the ability to buy customizable themes from third-party developers.
Stencil made it a lot easier for merchants to edit various theme features via their page builder, like the number of products featured on the home page, most popular products, new products, and much more. These changes typically required some coding knowledge or had to be configured in their store settings before the Stencil update.
However, only certified Stencil developers can unleash the full potential of the platform. They can build completely customized storefronts and drastically enhance user experience. They are also specialized in integrating eCommerce apps through the use of APIs.
If you need to pull analytics and tracking or create upsell applications, only a BigCommerce SEO expert can help you make use of their storefront API. Other APIs, like orders API or Catalog API, can help you efficiently build and manage large or complex product catalogs or efficiently manage orders all the way down to fulfillment.
BigCommerce´s most powerful features are available to users, but they can only take you so far if you are not familiar with the Stencil theme platform.
One of the biggest challenges most merchants face is building a robust content corpus that puts your brand front and center in search engine results. BigCommerce was created for a single purpose: to help users sell. However, Google favors websites that can answer their user´s questions and offer solutions.
BigCommerce offers some barebones alternatives for content creation, but only BigCommerce SEO experts can help you set up a powerful content management system and strategy that consistently generates relevant and engaging content that positively impacts your ranking and conversions.
The eCommerce giant certainly provides excellent SEO capabilities right out of the box, but they can only take you so far. Get the help of true BigCommerce SEO experts by contacting Genius eCommerce, and give your website a fighting chance to dominate your industry.