No matter where you go the use of Artificial Intelligence (AI) has become the most essential part for every business to grow. The spread of AI has reached each and every sector and the way AI has grown its reputation, it’s hard to resist. A recent study says that the use of AI is booming in the e-commerce sector and has helped in increasing revenue with unexpected growth. AI is very helpful to attract customers to your business as it allows companies to gather real-time information.

Here are some points to show how AI affects online shopping.

Voice assistants:

“AI is neither good nor evil. It’s a tool. It’s a technology for us to use,” said Oren Etzioni, an American entrepreneur, professor emeritus of computer science, and CEO of the Allen Institute for Artificial Intelligence.

Well, earlier people use to take the help of Google if they wanted to search for any product online or they want to compare the price of those products. It’s an old fashion!

Have you heard of Alex or Siri? These are one of the most famous voice assistants that allow you to shop for your products with just a voice command. All you just need to do is to command them about what products you want to search or if you want to compare the price of two products, you will get all the information in seconds.

Creating customer-centric visual search:

It can be very irritating if you search for a product online but other than your interests you get encountered with irrelevant results. This will make the customers irritated and they will shift to any other page.

This is where the use of AI starts, AI uses the method of NLP (natural language process) that improves the search results. AI uses your search results and visual search capabilities that allow it to provide you with products that are related to you.

Targeting the potential buyers again and enhancing the sale game:

Well, a market survey suggests that nearly 40% of market sales are affected due to bad quality leads. This means that the business is not able to use the customer data to provide them with relevant products. When a customer is stuck in their decision of buying the products then the AI will store that information to help the business identify the demands of their customers.


Chatbots are the only reason why e-commerce businesses are able to offer 24/7 customer support to their customers. These advanced chatbots can help customers in the decision-making for buying any product and they tend to offer every possible solution to their customers all day. This will make the customer happy with the business and they will stay connected with the business for the long run.

GroupBy reviews is a search, merchandising and SEO solution enabled by machine learning that empowers your digital team to deliver a personalized site experience that demonstrably increases online revenue, empowers your merchants, and reduces the costs and complexities of IT. GroupBy software is helping leading retailers, such as Urban Outfitters, CVS, and The Container Store, increase conversions, revenue, and profits.


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