Indian NFT space saw GuardianLink (an NFT Tech facilitator) and BeyondLife.Club (an NFT launchpad) come together for the high-profile Amitabh Bachchan’s NFT launch. Wonder – how has it panned out?

Technological partnerships amidst this growing NFT space are inevitably important. At the end of the day, not everyone knows everything, do we/you? To keep adding value to the dynamic NFT space, NFT players must harness the expertise of technology providers to create a robust NFT verse.

Let’s see about one recent technological partnership and its impact on the evolving Indian NFT market.

A Good-for-large Partnership

BeyondLife.Club’s partnership with is a one-of-a-kind association that offers an all-NFT launchpad for celebrities, brands, and artists to launch their NFTs. 

Welp, that begs the question – What exactly is an NFT?

NFT, or non-fungible token, is a digital token with unique characteristics and can’t be interchanged. Simply put, NFTs are Blockchain-linked copies of real-world art, videos, images, etc. Tokenizing such tangible assets bestow identity protection and mitigate cyber theft. 

Instead of following traditional paradigms, decided to take a proactive approach and let its partners plug into their value propositions. This approach provides clear benefits to all the parties involved – the partner, NFT creators, and collectors. BeyondLife.Club takes the beneficiary role in the form of GuardianLink’s value proposition like no-code NFT launchpad, Anti-rip AI Spyder tech, etc. 

What do gain by doing all these things, if you wonder? GuardianLink is not a newbie player; instead, it is an outcome of 4+ years of incessant research and development (R&D) in Blockchain. Since Amitabh’s NFT launch, GuardianLink has expanded its presence in the market. The recent $12m funding raised by GuardianLink (from Kalaari Capital) is the perfect example of the brand’s increasing exposure.

Trending Toward an NFT-friendly market

We can safely say that – It was WazirX and BeyondLife.Club (powered by GuardianLink) that had a profound impact on the Indian NFT space (in 2021). 

To ascertain the impact of WazirX and BeyondLife.Club, one must recall the Indian NFT scenario a year back (in 2020). Back then, NFTs were merely a new concept and mostly unheard of! But the real magic has happened since then – WazirX launched its all-NFT marketplace in June 2021 and BeyondLife.Club launched #AmitabhNFT in November. 

Success could open up a creator-friendly NFT environment to anonymous yet talented artists from India. In a country where many artists lack opportunities, NFTs might serve as a viable revenue-generating source for the artists. Previously, these artists had to rely on traditional auction houses and exhibitions, which was time-consuming and frustrating. Even though Ecommerce platforms had come in as a respite, NFTs seem to be the permanent way out (for them)!

A Gist on Amitabh Bachchan’s NFT collection

When Amitabh Bachchan dropped his NFT collection last month, the response was stupendous. The NFT Auction included an array of BigB-themed NFTs, which collectively sold for around $9,66,000 (7.18 crore INR). But, more importantly, these amazing numbers prove that people see NFTs as a way of monetizing too!

BeyondLife.Club is set to launch its marketplace soon (via @beyondlifeclub on Twitter); those who missed owning Amitabh’s NFT could have a chance now!


In an increasingly dynamic NFT space, one where developments are infant, no single player can deliver all the value. Embracing tech facilitators like GuardianLink could leave NFT projects in a safe company.

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