Shopify, a leading eCommerce platform for small and medium-sized businesses, has built-in SEO features to help business owners achieve eCommerce success.
It makes SEO activities easy and quick, but it’s not without loopholes and you still have a lot of things to do to make sure you’ll get the most out of your SEO marketing efforts.
Enter Shopify SEO agency. An SEO agency is exactly what every eCommerce business needs not only to survive in the highly competitive world of online shopping but also to do well.
This article discusses the top reasons why an SEO firm is an essential part of your Shopify store’s success.
SEO for Shopify Stores
SEO or search engine optimization is the process of optimizing a web page to rank higher in search engine results pages (SERP) for relevant searches. Let’s look at how SEO can help your Shopify store.
●SEO can make your website user-friendly and help it rank higher in search engines, bringing in more qualified potential customers and increasing conversion rates.
●Search engine users are more likely to trust a site that is on the top page of search engine results pages (SERPs) than companies that are not. SEO can also help develop brand awareness for your business.
So if you’re a small business owner, using SEO can help you get new clients and it can take your company to the next level by helping you develop a strong web presence and an edge over your competitors.
Get User-Friendly Websites
SEO can make websites run faster, smoother, and more user-friendly, improving user experience altogether.
Websites with organized information and are easy to navigate can encourage visitors to stay longer, lowering bounce rates and increasing page views.
All these and more are what SEO agencies do. An SEO firm can make your website user-friendly to attract more visitors and retain them.
An increase in visitors means an increase in conversion rates.
Rank Higher on Google
SEO can help your website rank higher in SERP which will result in more visitors.
Remember though that there’s no point in ranking if no one visits your site, and there’s no point in growing traffic if that traffic isn’t helping you achieve a broader commercial goal.
If all the elements of SEO are working together, achieving your sales goals comes with ranking high. An SEO agency not only can help you rank higher and grow your organic traffic, but also increase your revenue.
Get a Strong Online Presence
Building brand awareness is one of the advantages of having a higher SERP position. When your site shows on the top page of major search engines like Google, Yahoo, and Bing, your potential clients are more likely to trust your brand over other brands that aren’t ranking high.
Small businesses can improve their brand exposure by employing SEO practices that can boost their Google ranking. Outsourcing your SEO needs to an SEO company will take you a step closer to this.
Get the Most Out of Your SEO Campaigns with a Shopify SEO Agency
In order to rank higher on Google, you need to have a solid strategy in place. You need to have a scalable and sustainable way to acquire traffic, a way to improve user experience, and a way to be more visible and trusted.
With a group of SEO experts running your SEO campaigns, a higher SERP rank and brand recognition, and improved bounce rates and page views are just a few of the things you can expect to have.
Need a Shopify expert to help you? Get in touch with Genius eCommerceⓇ and find out how they can help you achieve eCommerce success. Contact them today.