If you haven’t noticed America’s obsession with chicken, you haven’t. In 2019, Popeyes brought the chicken sandwich trend into the mainstream and started the so-called “chicken sandwich wars” that fast food chains continue to fight to this day. Then a pandemic broke out causing an explosion in the food delivery industry as chicken wings emerged as kings. Suddenly, everyone from Applebee to Guy Fieri to Chuck E. Cheese began to shoot wings through “ghost kitchens” that are just deliveries.
So what did America get from the two-year-old’s craving for chicken? Obviously, in fact … chicken shortage! Yeah we did it guys. We ate all the chicken.
This week, the Wall Street Journal featured some truly staggering numbers: Boneless chicken breasts are said to currently trade at $ 2.04 a pound, double last year’s average price and well above the 10-year average of $ 1.32. . Chicken wing prices also hit record highs, reaching $ 2.92 per pound. “The general supply is restricted,” said Wingstop CEO Charlie Morrison, who said the wholesale price of wings increased 26 percent from the previous year, he told the business newspaper. “This affects all parts of the bird.”
In a really interesting anecdote, the Wall Street Journal reports that even KFC has been using some subtle technology to try and reduce people’s chicken consumption to deal with supply limits, things like eliminating chicken tenders and items from Hot Chicken Nashville from online menus and remove them. In-store promotions in exchange for $ 30 packing cubes. “We expect to be back to normal once we get through this period of industrial supply restrictions,” a company spokesperson was quoted as saying Chicken Shortages in the USA.
In the meantime, don’t expect relief if you plan to face a chicken sandwich battle in your home kitchen: Grocery prices for boneless breasts are also 11 percent higher than last year, up to $ 3.29 a pound. And guess what: it could get worse. “Roast season is coming up, when demand for chicken is historically the strongest,” said Fabio Sandri, CEO of America’s second-largest chicken seller, Pilgrim’s Pride.
That’s not what Sandri is complaining about: Pilgrim’s Pride reported a profit of $ 100 million last quarter, a 50 percent increase from the previous year … in case you’re wondering who’s really winning at the chicken sandwich wars.