What Is A Backlink?
A backlink is a link used to connect one website page to another. In other words, it’s a link to a different page on the same website. Also known as inbound links and incoming links, backlinks play an indispensable role in Search Engine Optimization.
Importance Of Backlinks In SEO
The best Alberta SEO company recognizes the importance of backlinks. They act as a vote of trust and confidence from one site to another.
In other words, backlinks in a website show that others vouch for your content. If sites link the same website or webpage, search engines take it as a sign of credibility.
They infer that the content is worth sharing as it is linked by numerous websites and therefore worth surfacing on SERP. For instance, when a website optimized for ‘Alberta SEO company’ is mentioned by other websites, the widely-shared website is expected to be visible on top when the keyword ‘Alberta SEO company’ is searched. This is how backlinks can help in improving your brand’s organic reach.
Moreover, with more and more websites linking to yours, you increase your brand’s awareness. With this, people start recognizing your website as reliable and trustable. The established relationship between different websites is also noticed and appreciated by users. It is another way to gain credibility.
Backlinks also help in boosting referral traffic. This traffic is more relevant and targeted.
These backlinks can tremendously help in improving your website’s search visibility or ranking.
Main Factors Of Backlinks In SEO
Total referring domains: Linking of high-quality domains to your website. The more, the merrier
Total referring IPs: Total referring ISs are not as important as referring domains, especially for less popular keywords
Total backlinks: The total number of times backlinks are mentioned
Total follow backlinks: These count towards your ranking on Google
Total number of anchors: These invisible positioning markers direct users to specific areas of your website
Presence of keyword in the anchor: Including the targeted keyword in the anchor tag is great but has little to no impact on domain rankings, except the extremely popular keywords
Backlinks: Earning and Giving
Earning backlinks is a crucial aspect of off-site SEO. It refers to the process of obtaining these links.
Some backlinks are more valuable than others. The ones followed by high-authority and trustful websites are more desirable than backlinks from spammy or low-authority websites. A simple mention on high-quality websites can provide a much-needed boost to your brand.
The best Alberta SEO company focuses on gaining backlinks organically by writing top-notch content.
What Is Competitive Backlink Research?
The process of obtaining backlinks can be quite taxing. Those new to SEO may not understand where to begin.
However, competitive backlink research can be really helpful. It is an important aspect of SEO strategy and involves various steps such as examining the backlink profile to analyzing the profile of successful competitors’ to learn how link building helped them.
This helps in understanding the benchmarks of the industry. From frequency to quality and types – every aspect should be studied thoroughly. We can not stress enough the importance of having an effective link-building strategy for your website.
The Final Words
Backlinking is an important aspect of search engine optimization. To find the top Alberta SEO company, hear more about its link-building strategy. A robust SEO strategy pays utmost heed to link building.
Still wondering how to build an SEO strategy? Get in touch with https://melissamerriam.com!