There is much talk about the best eCommerce platform for setting up an online store. The point of using one of these platforms is to start selling your products online without having to go through years of website development training, and we must commend most providers for having achieved their goals for the most part.
The biggest names in the industry have indeed made it extremely easy for merchants to build great-looking and functional websites through the use of nicely crafted templates and nifty plugins that work as advertised right out of the box.
However, while they claim their lego-like systems are totally customizable, the truth is that they are extremely limited. And, believe me, if you want a completely optimized website that can outperform your competitors and provide users with completely unique shopping experiences, you need to take off the template-bound training wheels.
In my opinion, Magento is the one platform that removes all of the limitations other providers impose on merchants via stringent templates and source codes. I´m looking at you, Shopify. Don´t get me wrong, they´re amazing in their own regard, but that’s material for a whole other article.
This software as a service platform has an incredibly comprehensive open-source nature that provides merchants with unlimited power to create exactly what they need, without feeling you’re being railroaded.
This is not to say that you need to be a full-time programmer to handle Magento. The platform does offer templates and easy setup options that easily compete with other popular platforms. However, it provides greater customization freedom for merchants and developers when they feel ready to grow their business and expand the capabilities of their website.
When it comes to SEO capabilities, Magento wins every time they are pitted against other platforms. Magento comes equipped with features that allow you to manage server functionalities for increased performance in terms of caching options and load speeds.
Moreover, the limitations imposed by most eCommerce platforms in terms of content creation are not present when you use this platform to create a Magento website. Remember that Google favors quality content over almost everything else, and having a powerful content management system is a must if you want your website to rank for terms your audience is actively searching for.
All this sounds incredible. However, how come Magento is not the most used eCommerce platform?
The short answer is that their most powerful features require having a Magento SEO expert. As we mentioned before, Magento does offer easy-to-use features that allow anyone to set up a functional website in a matter of hours. But if you want to come out swinging with a fully optimized website built for success, you need an experienced eCommerce agency by your side with a proven track record of success.
A high-octane and fully optimized Magento-based website requires extensive programming knowledge to unleash its true potential and allow you to easily implement functionalities that you would think only big brands can afford. This makes long-term growth and scalability a real possibility for businesses that are afraid they might outgrow their current platform.
However, you need to find the right Magento SEO experts for the job. 1DigitalⓇ Agency is a team of experienced marketing experts with more than a decade of experience building eCommerce websites and helping businesses dominate their industries. They focus on eCommerce SEO, development, branding, content strategy, and PPC management. Their professional team of developers also offers migration services, cross-platform integration, and other specialized services for businesses that want to expand their scope or are focused on long-term growth – not just through a Magento SEO campaign.
Are you ready to take your Magento store to the next level and drive higher organic traffic to your website? Give 1DigitalⓇ Agency a call at 888-982-8269 talk to a Magento SEO expert today. You can even start with a free eCommerce SEO audit!